Todd Herman's Internet Business Info & Tips Blog

The good old question, “How do I increase my website in the search engines?”  The first time I heard that sentence it was in the early December 93 and that set off my quest for a top spot not to mention even a spot on JumpStation search engine, now if i could only get my website on there. lol. So my first question was ” how do I get my website listed in this website.”  I’m reading how many people are in this list and wow if someone would only notice  my website! (me)  lol. Which brings a quote to mind, for the time  “Specialization becomes increasingly necessary for progress, and the effort to bridge between disciplines is correspondingly superficial. Now a days, its not like that at all its sad but true one has to do what ever they must do to survive in the S/E’s as long as its white hat SEO »”>SEO your good to go.

Obtaining top 5 S/E listings has come down either two things, how much money you got or  free time you have, let me explain. This does not have to be rocket science and the below bullet points have become a reliable system of mine. I have narrowed it down some for you to focus more on whats needed to obtain a front page search engine listing.

A SEO should know that that on-page SEO is only the face of a stable high ranking project, we all shoot for the top spot (more on that later.)  The bottom line is, as long as your website has clean up to date code, and all your metatags, images tags, header tags, not bold its tacky and unprofessional (use italic same effect), and mention your key words (words you want to be found for) on average once every 150 words.  You only need to preform a few  core optimization actions.  From your home page main navigation,  link to a web page with your main keyword/s  in it (website_portfolio.html).  Also name a few images that are on the page the same as well.

What most people dont know is S/E’s spiders read everything, as much info as you can give them.  At this point in my career my philosophy is;  its not about how high your link is its the stability of it when you get it  there is what matters.  You must consider this as your doing your on-page optimization, including image tags and metatags are full, (title, description tags only needed but make sure you  have the open directory tag <meta name=”googlebot” content=”NOODP, follow” /> .  So The Open Directory doesn’t hijack your title is search listings. (Google search this critical issue as your ranking will drop by pages with in hours!)  So make sure your index page is optimized good before you start your offline campaign.

This I would suggest a professional SEO  doing,  it should not cost you any more than 150 – 200 CAD to get your index page optimized,  as not everyone can afford to have the whole website optimized as some site run over 100 pages.  I’ve ranked top 5 spots for over 35 keywords for one index page without keyword spamming and I’m going to tell you how I did this, in order:

• Implement keywords with image, meta, header and name tags
• Index (home) page passes WC3 Markup standards
• Search out the top 50 article directories on the internet (listed below)
• Write or outsource 20 articles about each keyword (main website  services)  this was added to my home page.
• Made sure that each article was no-less than 600 words
• Make sure all the articles have a 2% maximum keyword density ratio (Some will say this is unimportant but remember, the more info you can give the spider when hes/shes there, the better keyword ratio varies.
  
• Made sure my 3 article hyperlinks in my article signatures contained my main keywords (shoot for the most searched keywords for your website service)  most article directories accept 3 hyper links in the signature.
• Make sure whom over is doing my article submissions does NOT submit my articles to link farms (Google search needed here)
• Proceed to CanadaSEOPro (Google search here) and purchase 1000 one way back-links
• They include article writing and manual submissions, one stop critical SEO shopping (notice italic effect)
• Make sure I don’t use any automatic article submitters that the S/E’s can detect its automation and penalize such domains with the hyper links (in your article signatures) .
• Sit back and wait approximately 4 – 5 weeks maximum
• Receive a link report from CanadaSEOPro, do a search for my main keyword/s making sure I do a screen capture saving that image as this is my first front page search engine listing , which you will own for over a years time.

I do this campaign on average every one and a half years and do the campaign again for the same MAIN keywords with the same links,  just change your not so important keywords, you have up to 25 – 30 proven keywords to play with on your home page. Make sure you change the content on your home page preferably on a daily basis, add a keyword related news feed and widget to your website, S/E’s love new, informative content.

Without a doubt, one of the most critical areas used by the top search engines to attach importance to a web page is link popularity. Google, specifically, had devised its own method for arriving at this importance ranking. The name of this system is Google Pagerank. There are two major components that define the web page’s link popularity and they are:

- The volume of links directed to the do it yourself SEO web page in the form of in-bound links to the website.

- The specific quality the in bound links possess

In short, the more volume of in-bound links directed towards a website, the better the affect on the website’s search engine ranking. In a way, the search engines consider each inbound link a ranking of the popularity of the site. The more votes a website gets the more important the website will be considered. Inbound links have a specific meaning and value to search engines such as Google, Yahoo, MSN Search, and Ask Jeeves.

These meanings can include the number, duration of linking time, and overall quality remain a major component of the search engine algorithms. The aesthetic quality of in-bound link centers on the importance of the web page providing the in-bound link. As a result, acquiring a inbound link from a webpage on MSNBC would be considered of much higher worth than a link that is placed on an unknown website that has a low Google PageRank.

See you on top!  Todd

As a Website Editor you have a fully maintained site or internal network (intranet). This system of information distribution is seemingly helpful though it continues to be far from ideal. The content of your pages are tirelessly hard to maintain and update without a full time specialized member of staff specifically in charge, so much of your content becomes dated and wrong.

Generally the systems for updating and maintaining are fairly complex so once again hard to track and function. This information could lead you to having out-of-date prices or offers still displayed, inaccurate information being displayed or shown and ultimately leaving you unguarded in the event of negative legal matters (this incorrect information possibly leading to customers or clients taking legal action for one reasons or another). This caution and common problem is an everyday issue when using professional, specific manual online tools such as Dreamweaver and FrontPage. These problems are what Content Management Systems are created to smooth over.

A Content Management System cradles and secures the design, maintenance, displaying and distribution of corporate information. It creates the complete end to end journey of the particular website, from providing templates and tools to facilitate the content, onto the display and then to finish. .the final archiving.

It also provides the user with abilities to manage the content and shape of the site, the appearance of the published content and the journey and navigation maintained for the end user.

Internet Content Management systems are controlling and creative systems, implemented fully as a web application in order to create, manage and maintain HTML content (HTML being the integral language that is written to create today’s web sophisticated web pages). The systems are used to operate and control mass amounts of internet documentation and their related images. They successfully guide the functions of editing, site maintenance, subject control and content implementation.

These systems allow users little understanding of HTML, however the platform still gives them the freedom to write and create web content and product. In short Web Content Management Systems facilitate web editing to another level of user, as explained users with minimal knowledge of programming languages can manage, create and produce web material with little effort or special training.

The majority of these systems use an enhanced database to store content, higher descriptors such as metadata (data about data) or other tools or creditors that may be needed by that particular system. It is common for XML to be used in interchanging data over the Internet and it is normally used to manage and facilitate versatile presentation options.

The page content will be displayed to web surfers based on a pre-determined group of templates. These templates can occasionally be processed as XSLT files which facilitate the journey of information onto your pre-determined website. The majority of Content Management Systems use server side caching to allow greater storage of information and quick access to that information. These are used generally on sites that are not edited on a regular basis but achieve plenty of internet traffic and hits.

A ‘fat client’ is a computer in client-server architecture networks which normally allows mass functionality free of the central server. The administration is usually completed through browser based interfaces the pre-mentioned ‘fat client’ is used by some more specialized systems.

Different and aside from web site builders, as previously mentioned website content management systems allow people to make changes and maintain their sites in a completely non-technical and user friendly capacity. However generally these systems and processes will still need an experienced Web Editor or HTML coder to set up more dynamic and thorough features and end content.

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