Todd Herman's Internet Business Info & Tips Blog

The good old question, “How do I increase my website in the search engines?”  The first time I heard that sentence it was in the early December 93 and that set off my quest for a top spot not to mention even a spot on JumpStation search engine, now if i could only get my website on there. lol. So my first question was ” how do I get my website listed in this website.”  I’m reading how many people are in this list and wow if someone would only notice  my website! (me)  lol. Which brings a quote to mind, for the time  “Specialization becomes increasingly necessary for progress, and the effort to bridge between disciplines is correspondingly superficial. Now a days, its not like that at all its sad but true one has to do what ever they must do to survive in the S/E’s as long as its white hat SEO »”>SEO your good to go.

Obtaining top 5 S/E listings has come down either two things, how much money you got or  free time you have, let me explain. This does not have to be rocket science and the below bullet points have become a reliable system of mine. I have narrowed it down some for you to focus more on whats needed to obtain a front page search engine listing.

A SEO should know that that on-page SEO is only the face of a stable high ranking project, we all shoot for the top spot (more on that later.)  The bottom line is, as long as your website has clean up to date code, and all your metatags, images tags, header tags, not bold its tacky and unprofessional (use italic same effect), and mention your key words (words you want to be found for) on average once every 150 words.  You only need to preform a few  core optimization actions.  From your home page main navigation,  link to a web page with your main keyword/s  in it (website_portfolio.html).  Also name a few images that are on the page the same as well.

What most people dont know is S/E’s spiders read everything, as much info as you can give them.  At this point in my career my philosophy is;  its not about how high your link is its the stability of it when you get it  there is what matters.  You must consider this as your doing your on-page optimization, including image tags and metatags are full, (title, description tags only needed but make sure you  have the open directory tag <meta name=”googlebot” content=”NOODP, follow” /> .  So The Open Directory doesn’t hijack your title is search listings. (Google search this critical issue as your ranking will drop by pages with in hours!)  So make sure your index page is optimized good before you start your offline campaign.

This I would suggest a professional SEO  doing,  it should not cost you any more than 150 – 200 CAD to get your index page optimized,  as not everyone can afford to have the whole website optimized as some site run over 100 pages.  I’ve ranked top 5 spots for over 35 keywords for one index page without keyword spamming and I’m going to tell you how I did this, in order:

• Implement keywords with image, meta, header and name tags
• Index (home) page passes WC3 Markup standards
• Search out the top 50 article directories on the internet (listed below)
• Write or outsource 20 articles about each keyword (main website  services)  this was added to my home page.
• Made sure that each article was no-less than 600 words
• Make sure all the articles have a 2% maximum keyword density ratio (Some will say this is unimportant but remember, the more info you can give the spider when hes/shes there, the better keyword ratio varies.
  
• Made sure my 3 article hyperlinks in my article signatures contained my main keywords (shoot for the most searched keywords for your website service)  most article directories accept 3 hyper links in the signature.
• Make sure whom over is doing my article submissions does NOT submit my articles to link farms (Google search needed here)
• Proceed to CanadaSEOPro (Google search here) and purchase 1000 one way back-links
• They include article writing and manual submissions, one stop critical SEO shopping (notice italic effect)
• Make sure I don’t use any automatic article submitters that the S/E’s can detect its automation and penalize such domains with the hyper links (in your article signatures) .
• Sit back and wait approximately 4 – 5 weeks maximum
• Receive a link report from CanadaSEOPro, do a search for my main keyword/s making sure I do a screen capture saving that image as this is my first front page search engine listing , which you will own for over a years time.

I do this campaign on average every one and a half years and do the campaign again for the same MAIN keywords with the same links,  just change your not so important keywords, you have up to 25 – 30 proven keywords to play with on your home page. Make sure you change the content on your home page preferably on a daily basis, add a keyword related news feed and widget to your website, S/E’s love new, informative content.

Without a doubt, one of the most critical areas used by the top search engines to attach importance to a web page is link popularity. Google, specifically, had devised its own method for arriving at this importance ranking. The name of this system is Google Pagerank. There are two major components that define the web page’s link popularity and they are:

- The volume of links directed to the do it yourself SEO web page in the form of in-bound links to the website.

- The specific quality the in bound links possess

In short, the more volume of in-bound links directed towards a website, the better the affect on the website’s search engine ranking. In a way, the search engines consider each inbound link a ranking of the popularity of the site. The more votes a website gets the more important the website will be considered. Inbound links have a specific meaning and value to search engines such as Google, Yahoo, MSN Search, and Ask Jeeves.

These meanings can include the number, duration of linking time, and overall quality remain a major component of the search engine algorithms. The aesthetic quality of in-bound link centers on the importance of the web page providing the in-bound link. As a result, acquiring a inbound link from a webpage on MSNBC would be considered of much higher worth than a link that is placed on an unknown website that has a low Google PageRank.

See you on top!  Todd